Inform Africa, In partnership with IMS (International Media Support), concluded its 8-month media literacy campaign called “Arif Negari”. The campaign is held with 20 young social media influencers to inform the community about using media outlets to analyze information, disinformation, and misinformation.
Inform Africa started its fourth-round media literacy campaign on July 25 and lasted until September 1 by training 20 selected social media influencers with the theme, “ media literacy for smart social media engagement” for the proper purpose.
The end of the fourth-round campaign’s panel was conducted successfully on September 01, with an event comprising a panel discussion titled “Media Literacy for Betterment of Society”, an award ceremony for all who participated in the project, and a short video competition announcement.
The event started with the panelists sharing their experiences and ideas on Media Literacy. At the panel discussion, the three panelists: Mesfin Woldetensay (a published poet and lyricist), Aderaw Genetu (UNESCO National program officer for Ethiopia), and Getachew Dinku (Ph.D.) (Former Director General of Ethiopia Media Authority); discussed three critical points: “Curriculum Integration of Media Literacy”, “Digital Media Addiction” and “The need for Media Literacy in Society”.
Winners of the short video competition on the theme “The Role of Media Literacy for Peace” were announced, and the winning video of the competition was premiered. The assessment of the submitted videos was undertaken by three judges: Dawit Tesfaye (Dir Ena Mag Films), Abel Wabella (Inform Africa), and Michael Metaferia (Media and promotion professional).
The winning filmmaker, Tesfamariyam Dargie, is awarded 35,000 Br. The title of the short video competition winning video is Selam Le Enante (Peace for you).
A certification ceremony was also held for those who participated in the Arif Negari Media Literacy Campaign.
Inform Africa expresses its gratitude to all who participated and supported the campaign.