Inform Africa started its second-round media literacy campaign on March 30 by training 20 selected social media influencers focusing on media literacy and content creation for the proper purpose.
Inform Africa, In partnership with IMS (International Media Support), has been working on an 8-month media literacy campaign project called “Arif Negari” with 20 young social media influencers to inform the community on using media outlets to analyze information, disinformation, and misinformation.
The end of the first round campaign’s panel was conducted successfully on May 6, with an event comprising a panel discussion titled “Impact of media content on our daily life” and an award ceremony for a short video competition.
The event started with the panelists sharing their experiences and ideas on improving Content creation, media literacy, and the advantage and disadvantage of the internet.
At the panel discussion, the three panelists: Mahlet Konjit-Solomon(Data Analyst), Dr. Ruth Mitku (MD), and Negash Abebe (Writer, Translator, Psychologist, and Editor); discussed three critical points: How our minds process content and how to use it to influence others, Using content for a positive impact, and how does the content we consume affect our daily life.
Winners of the short video competition on the theme, “Impact of media content on an individual’s life,” were announced, and the winning three videos of the competition were premiered. The assessment of the submitted videos was undertaken by three judges: Dawit Tesfaye (Dir Ena Mag Films), Abel Wabella (Inform Africa), and Michael Metaferia(Media and promotion professional).
The winners’ filmmakers ranging from 1st to 3rd respectively, are Aresema Abiy, Eyob Fentaw, and Tesfamariam Dargie. They are awarded 35,000 Br., 20,000 Br., and 10,000 Br. respectively, from 1st to 3rd.