We consume media content from social to mainstream media on 7/24. These crafted messages are shaping our lifestyle and our worldview toward everything. Identifying media outlets and understanding their messages is becoming very important, especially in this digital age, besides reading and writing skills. The relevance of media literacy and the dangers of its absence has been a topic of discussion among different stakeholders beyond intellectual curiosity.
To address this issue Inform Africa, a local media development organization in Ethiopia, in collaboration with IMS, is training social media influencers in the basics of media and information literacy. The program participants are expected to comprehend the skills and reflect on them when they create media content and be ambassadors of the concepts to address society at large.
The term Arif Negari is coined to inhouse the concept of media literacy and characterize the virtues of media literate persons.
Arif Negari is a conscious, responsible, and considerate content creator/consumer who recognizes his/her and others points of view. He/she understands what message to convey and how he/she wants to convey it. Additionally, realizes the impact of his/her content, shares information responsibly, uses information wisely, assesses the pieces of information he engages in, and critically evaluates pieces of information before sharing.
Be Arif Negari!
